Our Mission
Alta Group Rx’s mission is to protect the viability of its member pharmacies by providing them with purchasing, financial and operational tools that advantage them materially! We believe that independent pharmacies play an essential role in our healthcare system providing access to critical services and information to their customers. At Alta Group we honor those we serve with passion and pride!
All while maintaining complete independence.
Executive Leadership
A focused team guiding strategy, operations, and portfolio performance.
CEO – Gerry Crocker
Seasoned healthcare and pharmacy executive with over 30 years of leadership experience driving growth, innovation, and operational excellence across retail, specialty, and hospital pharmacy sectors. He has a proven track record of scaling organizations, building strategic partnerships, and delivering measurable results in highly complex markets.
Recognized industry leader with extensive expertise in specialty pharmacy strategy, GPO development, and large-scale operational transformation.
Successfully led high-growth pharmacy organizations, doubling membership and significantly increasing purchasing performance in under three years.
Operating model
Accountability and execution
We set clear priorities, measure performance, and support teams with the resources needed to deliver safe, reliable pharmacy services.
Across our portfolio, we emphasize compliance, continuity of care, and operational excellence—so each business can serve its community with confidence.